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Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

 

In the olden days a career in finance did not offer anything more than a back-office recording keeping job. A finance person was understood to be a record-keeping person in an organization.

However, with the evolution of business landscape, the role of finance has evolved and become more challenging. In today’s organization a finance person occupies a much broader role involving decision-making, planning, controlling the financial operation of a business.

Within finance, one can find a variety of job roles that are not limited to just the accounting field. You can explore financial career options in various industries such as financial service, financial planning, fund management, regulatory compliance, trading, financial management, and so on.

These different jobs require you to have completely different skill sets, and you can choose a financial career that suits your personality and skill level.

If you are analytically oriented, you can choose a career in risk management, where your job is to measure and manage the risk faced by a bank or a financial institution. Alternatively you can also join the insurance industry as an actuary where you ass the risk of loss, and design and price new insurance products. These jobs require number crunching skills. You are also expected to be very diligent as a small mistake can turn into big losses.

On the other hand, if you are a very outgoing person and like meeting people, you may be better suited for selling financial instruments. You may want to join a bank or an insurance company, and promote their financial products to prospective customers. In a bank, you are expected to sell their financial products such as deposit accounts, credit cards, personal loans, home loans, etc. For a career in sales, most organizations provide you a thorough training on their products and common techniques for selling. You are expected to be a go-getter with the ability to close deals quickly. In most financial services institutions, you are paid a decent salary and a commission, which is based on your sales targets.

One more lucrative career option is in trading. As a trader you use your employer or client’s funds to trade in financial products such as equity, bonds, currencies and currencies in an attempt to make a profit. Traders study the financial markets and identify opportunities to make profit. This is a high stress job and requires you to have strong analytical skills and a tough attitude. A career in trading also offers good salaries with bonuses and incentives linked to your performance.

While these are a few important career options available in finance, a person interested in this field can choose from a much wider array of job roles. Best of luck with your financial career!

While people from the Northern part of India have always been considered the front-runner whenever it comes to big fat, elaborate Indian weddings; southern zone of the country has never been far behind in terms of rich, culturally elaborate weddings. Though natives from South-India have always known to be simple and subtle in their ways and traditions yet their wedding rituals are quite interesting and rich in appeal.

Many a kinds of weddings are held down south from Andhra Pradesh to Kerala, Karnataka to Tamil Nadu – In the most beautiful ways. Be it a Hindu wedding, a Muslim or a Christian wedding in this part of the country – Weddings have always been worth a festivity.

The Tamil Brahmins or Keralite Vishwakarmas or the Nadar Christians – Weddings in these communities will keep you awestruck with the rich cultural and aesthetic value they emit from their rites and rituals.

In the southernmost part of India, that is the state of Tamil Nadu – There are several communities with a variety of rites and rituals. The Tamil Brahmins, the Tamil Iyers, the Tamil Nadars – These are various communities rich in traditional culture and the same is reflected in their weddings.

When it comes to weddings among Nadars, it is an elaborate affair for the families. A typical Nadar matrimony ceremony includes several kinds of ceremonies with a distinctive meaning and rituals and is hence celebrated with much pomp and show.

After a customary confirmation among families and the boy and the girl for the matrimonial alliance, the wedding is announced by the eldest member or the priest in the family among all relatives, friends and important community members.

The first of the pre-wedding ceremonies is the flower garland wearing ceremony in a typical Nadar wedding. The bride-groom’s parents, elders, relatives and friends come down to the house of the bride carrying gifts, new clothes, jewelry and gifts for her. They bring large and beautiful garlands of flowers for the bride and she is decked up in flowered jewelry by the mother of the bride-groom. In case of absence of the mother of the bride-groom, the ritual is covered either by the sister or the sister-in-law of the bride-groom. They are then followed by all other female family members of the bride-groom who take turns in decking up the bride with flowered jewelry. The bride is hence blessed and smeared with vibhuthi or kungumam by all elders present there.

Following this, the eldest members of both the families are made to sit across each other and exchange gifts among both the families in terms of cash, clothes, fruits, flowers and jewelry on the thambulam or the welcome plate; after honoring each other with vibhuthi and flower garlands. Next in suite is the pattu kattuthal ceremony which is honored by the bride-groom’s family in the bride’s house by blessing the bride with a beautiful new silk saree. The bride is then blessed by the elders in the family who apply vibhuthi or kungumam on her forehead.

The gold-melting ceremony is an interesting ceremony among the Nadars and is necessarily held at the bride-groom’s residence. A beautiful traditionally designed thali is made by the bride-groom’s family and gifted to the family of the bride-groom. A small piece of gold is put on the thali by the bride’s family for gold melting. A goldsmith melts the gold piece and performs a puja and takes along a small part of the melted gold with him. He is escorted out of the house by a woman with a child as she is considered auspicious with her child.

After the gold melting ceremony, there is a puja ceremony held in both the houses of the bride and the groom. A palmyrah stick, smeared with turmeric powder and kungumam with mango leaves tied to it. It is then worshipped with rice kept in a vessel in front of it which is later given off to a woman who measures the rice.

A day or two before the wedding, the families of the bride and the groom perform puja to the Almighty and souls of their ancestors seeking blessings for the wedding and the couple’s happy married life.

Among the Nadars, the engagement or the betrothal ceremony is generally held a day prior to the wedding day. This includes the ceremonial exchange of rings and pre-wedding vows between the bride and the bride-groom.

On the day of the marriage, the maternal uncle of the bride-groom and the bride initiate the customs. They individually garland their nephews and niece respectively and offer their blessings to the to-be-wed. The bride is then gifted a saree by the bride-groom’s female family members which she wears for the marriage. Hence after a thali is tied around her neck by the bride-groom and after seeking blessings from elders, they apply vibhuthi on each other’s forehead and exchange garlands. After the villakku darshan of the couple by the brother of the groom, the couple is offered to consume milk and banana. The rituals finally get over by the oil bathing of the newlywed by the groom’s family after which the bride leaves for her husband’s house. After offering of prayers, the couple again comes back to the bride’s house where the day gets over with a sumptuous feast by the bride’s family.

When travelling, you want to have the most relaxing time possible. But with so many things to do it can be really hard to stay relaxed and to have everything in order. Concierge services come into the picture to take the burden off your shoulders so you have lots of time to do what you want to do most not worrying about personal things that need to be done. Concierge services can be residential, corporate or personal; the personal services are what you will need when preparing for a holiday travel.

Generally speaking, you will have a manager to take care of your daily tasks such as making phone calls, making hotel reservations, arranging spa services, booking transport and even coordinating luggage assistance. Some of the service providers will basically be open to offer you any kind of assistance you may need including pet care, dining bookings and procuring tickets to events that you want to enjoy during your holiday. The services you can enjoy can be as personalized as possible and they will:

Save your time – this is because you won’t have to spare your precious holiday time trying to get everything in order. You simply need to make your request and your concierge will be on the tasks promptly. You will have all your errands run for you as you spend valuable time doing what you want in your travel destination. You will have more time to relax, explore, enjoy and learn when you have a trustworthy manager handling all your personal tasks.

Save your money – It may seem ironical because the extra services will definitely cost you something. But the truth is when you choose to have a concierge you stand to enjoy services from different service providers and vendors working in conjunction with your provider. This increases the chances of enjoying discounts from the partners, including free upgrades, special perks and treatments and complimentary benefits for various products and services. You may get the rare chance of enjoying free trials, upgrades and discounts at top spas, restaurants, transportation and entertainment companies.

When looking for the best service provider for your travel needs, you should check out

The services – Checking what the concierge services offered entail is very important. There are service providers who may have limits as to what their assistants can do on your behalf while others may be flexible and willing to customize the services to meet all your requirements.

Charges – Also important to check is the charges; some charge at an hourly rate, whereas some will charge the services at a flat fee in consideration for everything you want to be taken care of during your holiday.

Partnerships – Concierge services usually brings a number of other service providers together. If you want something like spa arrangements made for you, you may want to check what spas your service provider works in conjunction with to ensure that they can offer you the best services. This should apply to every other arrangement you find necessary for the holidays.

Speaking about modern Ukrainian customs and traditions it is necessary to stress that the Ukrainians are proud of their colorful folk culture. They love good food and drink and have a zest for life.

Most Ukrainian middle-class and lower class urban families live in flat in multi-storied buildings; only rather rich people can afford to build cottages either inside or outside the city.

Ukrainians have a deep love of the land. Many families have small country houses, called “dacha”. They are able to grow just about anything in their neat gardens, orchards, and homesteads. Some people grow food only for their own personal consumption. They spend time canning vegetables and making compote from various fruits during the summer in order to make it through the long cold winters. They always have something in their houses to serve guests.

A modern average Ukrainian family has two parents and usually one or two children. At the same time there is a growing number of one-parent families usually headed by a woman rearing a child. Like in many other countries, there are quite a lot of young unmarried people living together and sharing a household. Bringing up a child in Ukraine is very costly now; that is why many couples decided to have only one child, or even no children. Children tend to live with there parents long after they finish school. Sometimes children have to rely on their parents in financial matters as the unemployment rate among the young is very high. A newly married couple often lives with either of their parents because they have no money to buy or to rent a house or a flat of their own. Often one or both grandparents live with their children and help take care of small children. Grandparents play a great role in raising children in Ukraine.

In the village families are usually larger, and the whole family works on the farm (or a patch of land they have) together. Most parents who live in the country want their children to get a higher education, so they send them to study to big cities. After 5 years of studies, the children get used to the city way of life and seldom go home.

In their struggle for survival people become less dependent on each other within families. But still parents think it is important to teach their children daily skills and basic values of life. The result of a resent nationwide survey showed that the most important values parents want to teach their children are honestly, common sense, purposefulness, responsibility, good manners and obedience to parents. Adults believe children should be brought up to expect that they will have to struggle to succeed.

Like most other people, Ukrainians like holidays and merrymaking. They usually try to cook many tasty dishes and invite a lot of friends and relatives to their places. Another thing Ukrainians love to do is talk (while strolling, in cafes and restaurants, or at home over a cup of tea or coffee or other drinks). Conversation tends to be light, relaxing, humorous, and sometimes philosophical. Many Ukrainians enjoy picnics in the wood or somewhere the water at almost any time of year. Picnics often involve shashlik or barbequed meat, homemade salads, and sometimes alcohol. Ukrainians love to sit around fires at night and snack, drink, and sing songs to a guitar.

Popular outdoor sports in Ukraine are soccer, volleyball, badminton, table tennis, and hiking (walking in the forest). Fitness clubs have appeared all over the place. Yoga and martial arts are quite popular as well. Mountain climbing and rock climbing clubs can be found. Scuba diving, yachting, and even golf have recently become available. Increasingly popular in Ukraine are all sorts of extreme sports (bungee jumping, river rafting, downhill mountain biking, spelunking, etc.), and, more generally, all forms of active recreation (hiking, biking, boating, horseback riding, skiing, etc.).

Not everyone will do the things we’ve described above. Some Ukrainians’ culture will strike you as incomprehensible and intolerable, while others’ behavior and attitudes will seem rational and compatible with your own.

 

Some people think that automotive fasteners are only useful in automotive industries because of its name. However, such items are also depended upon by aerospace, petrochemical, waste processing, pharmaceutical and even machine industries. Typically, a fastener is derived from materials most specifically metals like iron, aluminum, brass, nickel and stainless steel.

Automotive fasteners are defined as mechanical components in order to hold two or more structures together. They are classified further as nuts, screw, rivets, studs, pins and tie rods. Each of these classifications has its own distinct characteristics. More facts on some of these types of fasteners are discussed in detail through the succeeding paragraphs.

Automotive nuts

Nuts are examples of fasteners used in order to secure a bolt or screw to a certain surface. Depending on the application where it is to be utilized, the nut is classified. Some examples of nuts are also classified depending on its shape and design. In this regard, subcategories include hex nuts, wing nuts, cap nuts and t-nuts. Lug nuts, plate nuts, jam nuts and self-locking nuts are also popular in a lot of automotive industries.

Automotive bolts

These are generally classified as threaded automotive fasteners with threaded pins or rods. Typically, it is easy to detect a bolt because it contains a head on one of its end. Bolts are offered in the market in different sizes and may only be placed depending on the hole’s size where it is to be used. The most common types of automotive bolts are wheel bolts, U-bolts, mounting plate bolts and hub bolts. Rod bolts, lug bolts and radiator bolts are also included in the list.

Automotive washers

Just by hearing the term washer, one may not be able to comprehend well about why it is classified under the list of auto fasteners. Well, automotive washers are those that have small and flat dishes containing holes on its center and are used to hold a load of automotive bolts. It is often found below the nut or the joint in order to prevent leakage as well as distribute pressure. Common examples of automotive washers are bolt lock, hardened, cylinder head, lug nut and radiator washers.

Other types of fasteners

Aside from the three types elaborated above, there are yet other forms of fasteners offered in the market. Studs, for instance are those that have double-ended features and are fastened at both ends. These fasteners are classified according to where they are used and the material utilized to make up such industrial products. Other automotive fasteners are rivets, screws and tie rods.

The Hotel industry is expanding with every passing day due to the boom in leisure and corporate tourism. Frequency of travel has increased over the past decade, leading the hotels to compete in every manner to attract more guests and give them a comfortable stay. Hoteliers know the fact that if they want their customers to choose them over the competitors they have to provide something extra to the guests. Most important one is by offering the quality and right hotel amenities to the guests at suitable rates. If you want your hotel to succeed than it should keep itself ahead in the current trends which will ensure better occupancy rates.

You can start on the hotel amenities services by providing the basic things and supplies like toiletries, towels, hangers, etc. These basic hotel supplies are targeted towards providing the guests ultimate convenience and feel at home factor. However the definition of basic hotel supplies differs on the hotel class and type. The Hotel industry is a highly competitive industry and competes with one another for business. Thus the hotel amenities and supplies that they provide are part of the competition which concerns things like- how many amenities are being offered, its types and the quality and design of the products.

Guests’ expectations of such supplies are affected by the type of hotel and its sophistication level. Hangers, ice boxes, absorbent towels, exquisite bed linens, wooden luggage racks, etc these are basic hotel supplies for mid level hotels. The main aim for providing such extra luxury items is to increase the occupancy rates of the hotel rooms. As the level of the hotel goes up, so does the quality and number of hotel supplies and amenities.

Hotels and resorts that are 5-star and above provide a high level of guest services and amenities to attract and sustain high-end guests. For instance- shaving kits, medical kits, microfiber Bathrobe and towels, shaving mirrors with fog-free feature, in-room lockers, refrigerators, mini bar, etc are just some examples of high quality hotel supplies of such luxury hotels and resorts. Not only do such additional amenities attract new guests but they also increase the occupancy rates.

Guests give rating’s for the hotel supplies and guest complementaries they utilize based on there quality and there convenience. When an hotelier is in the process of deciding which hotel amenities they would provide, a number of factors would influence the decision like- the budget, expectations of their guests, type of guests they receive, etc. The value and importance of hotel supplies cannot be overlooked as they have direct Affect on the occupancy rates.

International travel can be a great experience; it allows you to witness many new cultures and lifestyles. International travel has many benefits which make it better than your traditional domestic vacation. Depending on your destination, traveling abroad can also save you money because of the current exchange rate. These rates change and may not be available in the future. A good exchange rate or activity that you would like to see may not be available if you put off planning the vacation. Another benefit of planning an international trip today is the current technology, which makes booking a trip easy. Technology can help eliminate the hassle of finding the best prices and locations based on your budget.

Traveling, whether for a long weekend away to a nearby country, or clear across the globe, is invigorating, refreshing and expands so much in one’s life that it is something that more people should do. Traveling abroad can greatly change your life for the better because there are many cultures and lifestyles to experience. These cultures can provide you with an entirely new perspective on life. Once you begin experiencing the beauty of the world, you may even begin planning yearly international vacations.

Currency rates fluctuate regularly and, as stated before, this may be a good reason to plan an international vacation today. Money is necessary if you are planning to travel and see the sights the country has to offer. If your currency can be exchanged at a reasonable rate, this can greatly improve your vacation experience. This is an important reason for traveling internationally now since you can get the most out of your trip. If you put the trip off the exchange rate may change for the worse and you can lose money after arriving at your destination.

Practical reasons

However, let us get down to the more practical reasons for traveling internationally. Frankly, it is understandable why most people would be hesitant to travel now. The economy appears to be in bad shape and many people are trying to save money. However, in some instances, this can be beneficial for travel, the airlines may lower their prices in order to get your business and this can save you money. Airline prices also fluctuate between airlines and by looking around you may find a special promotional vacation package that may not be available in the future.

Vacations are meant to be fun and enjoyable and this is another reason for traveling abroad today. There are many locations to visit from the beaches of the Caribbean to the beautiful and exquisite city of Paris, France. Experiencing something new is always the best way to live and an international vacation provides just that. This can spice up your life by allowing you to find things that you would not normally consider trying.

In fact, these days traveling is so much easier, more efficient and less time consuming than it used to be. We can travel across the globe faster and it requires much less energy than was required years ago. It is also possible watch TV, movies or listening to music while traveling. On some airlines, you can even follow the path of your airplane via satellite!

Technology and travel

Due to the technology available, planning a vacation can be stress-free as well. By using the internet to purchase your international flight tickets, you can plan your trip, get travel advice, and shop around for great deals. Technology has come a long way especially for finding the best travel packages. You can book your hotel, car, flight, and even your entertainment all on one website. If you are unsure of your destination, you can browse through the millions of videos and pictures of different locations to find which location best suits you. Planning an international trip can be an enjoyable experience when compared to the hassle involved years ago.

It is highly recommended to travel abroad at least once in your life and there are many benefits to planning your trip now. Saving money is the main reason for planning your trip today. When traveling abroad, you may have to exchange your money for the local currency. Currency exchange rates change frequently and this can have a large impact on your vacation. Since you do not know what the rates are going to be in the future, it is best to plan your trip while a good rate is available. You should also consider planning a trip because of the cultural value. Experiencing new cultures and lifestyles can help provide much value to your life. It may even change your life completely because you may find something new that you like. If you are planning an international trip, you should consider these suggestions because they can help you get the most out of your trip.

 

In the age which we live there is an unprecedented focus on getting and staying healthy. As more and more research points to the effect of fitness and nutrition on our overall health, the findings become more difficult to ignore. There is no doubt that the food that we eat and the physical activity that we perform significantly impact our weight and our body’s overall health and longevity.

When you look at fitness and nutrition and the consequences of ignoring their importance, it is not difficult to see how large a role they play in our health. First and foremost, it is important to understand how powerfully diet can affect us. Natural, whole foods – such as fresh vegetables, fruits, whole grains, and lean proteins – give our bodies the vitamins that it needs to function effectively. We have energy when we eat right. And when we have energy we burn fat. Eating properly allows us to maintain a healthy weight and keep undue stress off of our hearts; it also allows us to keep our blood pressure and cholesterol levels in the healthy range. Most importantly, good nutrition keeps our bodies stocked with antioxidants that fight off a range of illnesses including cancer.

But nutrition does go it alone; fitness and nutrition go hand in hand for achieving good health. When we keep our bodies active through a consistent exercise program, we are adding to our body’s ability to metabolize food and keep weight down. Further, good fitness means strong and limber muscles and a strong cardiovascular system. Exercise also lowers blood pressure and reduces stress levels.

Learning how to pair fitness and nutrition for optimum health means a commitment to a particular lifestyle. It is essential that you revamp your diet to eliminate fatty, high-sodium, and processed food and replace it with fresh, natural – and even organic – choices. But remember, fitness and nutrition work best as a team. Implement a consistent regime of physical activity into your daily schedule including cardiovascular work, stretching, weight training, and even yoga or Pilates.

When you truly understand the importance of fitness and nutrition in your life, you will understand how crucial these lifestyle changes are in order to live a long and healthy life.

 

Many dealerships regard the automotive service manager as an integral part of their business. They are the people responsible for acting as a go-between customers and service staff. They are also responsible for other duties within this department.

These managers hire for their department and must choose the most qualified person for the job. They are in charge of overseeing the employees to make sure they meet the dealership’s quality standards. They are directly responsible for teaching these to the employees. Evaluations of employees are also part of their job within their department.

They must set a business plan into place and enforce the goals so they are met. This makes them accountable for the budgeting of the department in making sure the labor costs are kept in check, inventory balances, and they suffer no additional costs by retaining employees. This also covers a marketing campaign plan to gain new customers, as well as keep the old – through coupons, merchandising and staffing needs.

They must stay current with the changes in the industry by attending classes, seminars, and reading literature. This also includes understanding and implementing any policy changes within the dealership, and offering suggestions for change to make the department run smoother. They must also be able to schedule classes for other employees and themselves when such are offered through the car manufacturer so everyone gets the most current information.

It is also the automotive service manager’s responsibility to stay on top of warranties and recalls offered by the manufacture. They will be required to send the warranty work in for payment and will be held accountable for write-offs to the department for failure to comply with the information. They also are the link between the factory representative and the dealership, and may be required to attend meetings and conferences to further this relationship.

The main duty of a manager is to handle customer complaints quickly and efficiently and maintain customer service and the department. They must create and act upon a plan to keep the customers coming back and must have a way to compromise to ensure customer satisfaction. Bringing in new customers is also a job duty, and they must make sure that the service will turn them into repeat customers.

The education for this position requires a bachelor’s degree in business administration or a complimentary technical field. You must have at least five years experience working in the industry, and many companies require an Automotive Service Excellence (ASE) certification. Some will allow work experience to compensate for the college education, where the candidate has many years of experience performing the duties.